Agricultural Export Case Study · Global Reach

Cherubim Fruits

  • Client: Cherubim Fruits
  • Services: WordPress Development · WooCommerce · Global Export Platform
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Cherubim Fruits

Overview

An export-oriented agricultural e-commerce platform built to connect Pakistani fruit producers with international buyers.

Pakistan is renowned globally for premium agricultural produce, including Chaunsa and Sindhri mangoes, Kinnow mandarins, and farm-fresh dates. Cherubim Fruits needed an international-facing digital presence designed specifically to attract, inform, and facilitate inquiries and contracts with wholesale buyers, supermarket chains, and food distributors across the Middle East, UK, and Europe.

Unlike a standard local grocery store, an agricultural export platform must communicate stringent export certifications (GlobalGAP, SPS compliance), cold-chain logistics protocols, seasonal harvest calendars, and flexible bulk volume order inquiries alongside sample orders.

Umair Digital Solution built a bespoke WordPress and WooCommerce platform that showcases farm origins, export grading standards, and freight capabilities while delivering sub-second load times to buyers accessing the site from Dubai, London, or Frankfurt.

PLATFORM

WooCommerce

Custom WordPress E-Commerce
Market Reach

Global

Middle East, UK & European Importers
Commerce Model

Hybrid B2B

Bulk Inquiries & Sample Orders
Currency

USD / Multi

International Export Standard

What Was Built & Delivered

International Export E-Commerce Architecture

Positioned specifically to serve commercial buyers outside Pakistan rather than a local-only storefront.

  • Bespoke WooCommerce catalog structured for export varieties (Mangoes, Citrus, Stone Fruits)
  • Multi-currency conversion support (USD, GBP, AED, EUR) based on buyer geolocation
  • Dual ordering architecture supporting sample retail purchases and bulk container RFQ (Request for Quote)

Seasonal Harvest & Availability Matrix

Interactive calendars allowing international importers to plan seasonal air-freight and sea-freight orders in advance.

  • Interactive harvest schedule by fruit variety and export window
  • Cold-chain temperature control and phytosanitary certificate documentation showcase
  • Export packaging specifications (standard 1.5kg, 3kg, 5kg air cartons and reefer container pallets)

B2B Export Inquiry & Sample Flow

Direct friction-free inquiry pipeline connecting foreign procurement managers directly to the founders.

  • Structured RFQ form capturing destination port (e.g., Jebel Ali, Heathrow, Rotterdam), required tonnage, and delivery window
  • Downloadable export specification sheets and lab quality reports
  • Automated lead notification to management with instant WhatsApp business integration

Cherubim Fruits

Cherubim Fruits is an active production website accessible at cherubimfruits.com. All export categories, harvest timetables, and procurement flows were custom-built to deliver commercial international inquiries.

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